Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position.

Source: http://feedproxy.google.com/~r/sewblog/~3/YhNGEYBRHf4/Say-Goodbye-to-AdWords-Average-Position-Hello-to-Top-of-Page-Rate

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