When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what?s at the ends of the pipe will become far more important than the pipe itself.
Source: http://feedproxy.google.com/~r/sewblog/~3/r99uCz_qq1M/Where-to-Find-the-New-Google-AdWords-Competitive-Advantage
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