Apple Knocks Coca-Cola Out of the Top Spot for Best Global Brand

After thirteen years as the #1 Best Global Brand, Coca-Cola has been dethroned by not one, but two technology companies. This year, Interbrand put Apple in the number one spot with Google as number two. They came up with those placements by evaluating three key areas: The financial performance of the branded products or service […]

Source: http://www.marketingpilgrim.com/2013/09/apple-knocks-coca-cola-out-of-the-top-spot-for-best-global-brand.html

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