A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.
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Source: http://feedproxy.google.com/~r/sewblog/~3/LaykF-ZhPWA/Are-You-Wasting-25-Of-Your-PPC-Budget-New-Study-Says-You-Might-Be
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