Twitter Turns Your Mobile Phone into a TV Remote with See It

Every marketer knows that the fewer boundaries you can put between the initial interest and conversion the better. So Twitter and Comcast have teamed up to turn your mobile phone into a remote control for your TV. It’s called See It and it begins with a promoted Tweet for a TV series. The card starts […]

Source: http://www.marketingpilgrim.com/2013/10/twitter-turns-your-mobile-phone-into-a-tv-remote-with-see-it.html

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