IAB Reports Bright Future for Mobile Advertising But Challenges Remain

Mobile advertising is well on its way to being an automatic part of the marketing conversation for most companies. The evidence of how many people have devices and are somewhat married to them is enough to make any marketer giddy with wireless excitement. The Interactive Advertising Bureau (IAB) in conjunction with Ovum released their report […]

Source: http://www.marketingpilgrim.com/2013/09/iab-reports-bright-future-for-mobile-advertising-but-challenges-remain.html

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