The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the opt-in, you must learn how to harness a motivational peak now to make that sale more likely or to make it come sooner.
Source: http://feedproxy.google.com/~r/sewblog/~3/xSkCCqjE6pU/Riding-the-Motivation-Wave-in-Search-Engine-Marketing
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