Which Would You Rather Have? A $250 Discount or a $200 Gift Card?

You’re about to buy a new car. You can have a $250 discount off the price or a $200 Visa gift card. Which would you choose? If� you’re like most people, you’d choose the gift card. The new Parago 2013 Shopper Reward Preference Study shows that people are two times as likely to pick the […]

Source: http://www.marketingpilgrim.com/2013/10/which-would-you-rather-have-a-250-discount-or-a-200-gift-card.html

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