Source: http://www.marketingpilgrim.com/2012/02/iab-rewards-mobile-ad-unit-innovation.html
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jueves, 1 de marzo de 2012
IAB Rewards Mobile Ad Unit Innovation
A smartphone is not a small computer. A tablet is not flat laptop. And yet, many advertisers and content producers think in these terms when creating mobile materials. Many, but not all. The Interactive Advertising Bureau (IAB) recently invited developers and designers to submit new ideas for mobile ads and the winners have been selected. [...]
4 Ways to Check Your Backlinks
4 Ways to Check Your Backlinks
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/eCNpNgTRTI4/
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Weekly Webinar Round-Up�2/29/12
Roll up your sleeves and see what?s out there this week on the webinar circuit. Hope you find something you like! Become an Industry Hero February 29th, 7 pm PST Presenter: Susan Purifoy Cost: Free Description: Susan’s business knowledge database can take you from industry zero to industry hero! Register Live Webinar + Report: The State [...] 
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Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/34Jlww9FTxM/
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Cloaking: Survey Says?
In the below video Matt Cutts states that "there is no such thing as white hat cloaking" ...
... yet Google is testing a new ad unit where users have to fill out a survey before they can view the content.
How long until the surveys include something like:
- did you vote in 2008
- what presidential candidate did you vote for
- how do you feel about issue x
- how strongly do you feel about your opinion on x
Then after the survey: "Thanks for your feedback. Candidate y supports your views on issue x."
Advertisers then get a report like: "in Ohio, 84% of the 289,319 swing voters with an average household income between $32,400 and $67,250 think issue x is vitally important and have a 6:1 bias toward option A. They respond to it more strongly if you phrase it as "a c b" and are twice as likely to share your view if you phrase it that way. The bias is even stronger amongst women & voters under 50, where they prefer option A by a factor of 9:1."
Couple that ability to flagrantly violate their own editorial guidelines with...
- knowing user interests (and many other pieces of vital information)
- search personalization
- ad retargeting
- quality-based ad pricing / selective price gouging
- arbitrary editorial discrimination
- active investments in various content channels
- let us scrape your reviews or you die bundling
- offering online safety tips & labeling anything Google can't get away with doing as something like malware in the search results (or spam in the editorial guidelines)
- political donations
- the ability to define or redefine any word or phrase as convenient & selective enforcement of defusing Google Bombing
- the "I know what you searched for last night" factor
- enhanced search yield from pushing desirable illegal ads & using that increased income to help buy marketshare to further reinforce network effects
- relevancy algorithms that can overweight content sources that Google profits from (eg: YouTube + ebooks) to create additional economic yield from search
... & Google is in an amazing position politically.
It is thus not surprising to see how politicians have a hard time being anything but pro-Google, as they are the new Western Union.
This isn't the first time Google experimented with cloaking either. Threadwatch had a post on Google cloaking their help files years ago & YouTube offers users a screw you screen if they are in a country where the content isn't licensed - yet they still show those cloaked pages ranking in the search results.
?The most perfidious way of harming a cause consists of defending it deliberately with faulty arguments.? ? Friedrich Nietzsche
It is common knowledge that you shouldn't mix business and politics, however if one looks at history, many of those who gave us those sage words did precisely the opposite - and often illegally so - selling us down the river.
And today Google just announced that they might create an algorithm which looks at ad placements on a website as a spam signal outside of Panda:
?If you have ads obscuring your content, you might want to think about it,? asking publishers to consider, ?Do they see content or something else that?s distracting or annoying??
On the one hand they tell you to optimize your ad placements & on the other they tell you that those were not optimal & are so aggressive that they are spam.
For a while there was a period of time where you could use something like "would Google do this" as a rule of thumb for gray area behavior.
In the current market that won't work.
?No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit.? ? Ansel Adams
As ad units get more interactive & Google keeps eating more verticals the line between spam vs not will keep blurring.
Perception is everything.
?We are all in the gutter, but some of us are looking at the stars.? ? Oscar Wilde
Categories:
Source: http://www.seobook.com/survey-says
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The Epic Failure of Google+
In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing [...]
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.
The Epic Failure of Google+
Related posts:
- Dear Matt Cutts, What We Have is a Failure to Communicate Dear Matt Cutts, I know you and I don’t always...
- Linkbait Failure – Not Understanding the Need For Instant Gratification Whenever I see someone else’s linkbait that fails, one of...
- I Wish We Had Google Understand Not Google Instant Search Earlier this week Google launched the latest�iteration�of the SERP’s, Google...
- Why Google Thinks SPYW is a Good Idea and You Probably Don’t In a recent statement Larry Page said if you don’t...
- Is Google Playing Monkey Games With Real Time Search Last week Google launched real time SERP’s, which included the...
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Advertisers:
- Text Link Ads - New customers can get $100 in free text links.
- BOTW.org - Get a premier listing in the internet's oldest directory.
- Ezilon.com Regional Directory - Check to see if your website is listed!
- Need an SEO Audit for your website, look at my SEO Consulting Services
- Directory Journal - Get permanent deep links in a search engine friendly directory
- LinkWheel SEO - Get Web 2.0 Backlinks
- TigerTech - Great Web Hosting service at a great price.
- Article-Writing-services.org - Article Writing Services creates quality content for websites and blogs at no cost to site owners.
- Link Building Services - Hire WeBuildLink.com for well-planned advanced link building campaigns. Very affordable. Contact us now for a FREE evaluation.
- Join 500+ top agencies & publishers who rely on The HOTH every day. US based, enterprise-grade support. High quality, contextually relevant links. 100% money back guarantee. Try it now.
- Professional website designs - Get a unique brand image with website designs that sets you apart and convert your visitors into customers. Make a brand, not just a website
- Krystal Glass Whiteboards - Glass writing boards for offices, boardrooms, and classrooms.
- Performance-Based White Label SEO
- SEO Cockpit
Source: http://feedproxy.google.com/~r/Wolf-howl/~3/kWbkkUcaNBg/
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20 Extremely Essential Tips for WordPress Users
20 Extremely Essential Tips for WordPress Users
Post from: Quality SEO Services & Link Building Services
Source: http://feedproxy.google.com/~r/quantumseolabs/~3/8ejRV8Cb_ZY/
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Scalable Link Outreach with Gmail and Boomerang
Sometimes it's the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app.
Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.
Link building can also be the most difficult job to:
- Scale internally and externally
- Train someone to do efficiently
- Outsource
- Hire someone for
How to hire link builders and how to train them are certainly worthy of their own (upcoming) blog posts but this post is going to sing the praises of a Gmail and Outlook plugin that is essential for my link building workflow.
Boomerang for Gmail (and Outlook)
Outside of the really cool name this plugin makes my workflow much more streamlined and efficient.
I don't use Outlook so I'll be focusing on the Gmail plug-in here. The Outlook plugin has most of the functionality of the Gmail edition (minus the Send On options) and you can check out the Outlook version here.
The key benefits to using Boomerang (referencing the Gmail app going forward) are:
- Schedule emails to be sent at a later date/time
- Set reminders on emails so they pop back up at a specified time
- Set email reminders from your smartphone
Send Emails Later
You can install Boomerang for Gmail here. You can use this for Gmail and Google apps and you'll need to use Firefox or Chrome.
You'll manage Boomerang in two places; you can get to it in your Gmail toolbar:
From here you can access your scheduled messages to make any changes and access various help and how-to's.
The other area where you access Boomerang is in the email dialogue box. When you go to compose a new message or click to reply to one you'll see the Boomerang button and see all the options available for sending the message:
If you click on anything other than the specific time option at the bottom, the message is scheduled straight away.
If you need to access your Boomerang-ed messages, just go back to the top Gmail toolbar, click Boomerang, and click access Scheduled messages.
The other cool option when composing a new message is listed right below the subject line. From here you can have Boomerang return the message to your Inbox if no one replies or even if they do (marked as unread, starred, etc; these options can be changed in the "access scheduled messages" option on the top Gmail/Boomerang toolbar option):
You have the exact same option when replying to messages as well.
This is incredibly useful for a variety of link building actions such as:
- Tracking the effectiveness of email pitches
- Scheduling a bunch of pitches to line up with various promotions and outreach campaigns, in one shot
- Using in conjunction with Gmail's canned responses for scalable link outreach and management
- Never forget about a link prospect
- Make Gmail a self-contained link outreach system for staff members
- Avoid awkward time zone issues on email deliveries if you have staff outside your targeted market's location
Email Reminders
While the Send On features are the most useful for link outreach, the Reminder functions can be useful as well.
Boomerang has Gmail-like functionality in the way it auto-offers a solution. Here you can see I've got a Staples coupon that expires on January 16th. Boomerang is asking me if I'd like to return this to my inbox on that date:
Outside of that functionality you can click the Boomerang reminder icon in the toolbar to get the reminder options available to you:
So rather than setting something in your calendar or in your task management application, you can use Boomerang to re-populate the email when needed.
You can add a condition to this and say that you only want to be reminded of the message at the selected time "IF" no one responds, simply by checking that option above. Otherwise, it will come back whether someone responds or not.
You can also use your iPhone, Blackberry, or Android to set up a message for yourself to arrive in your inbox at a certain time with their mobile option.
Privacy Concerns
Letting an app access your data on mail.google.com shouldn't be taken lightly. Here is what they say about privacy:
Why does Boomerang for Gmail need access to my email account?
Like most other Gmail plugins, we need access to the full email data to be able to move and send messages. In our queries, we only store the headers of the message (subject, sender, time) so that we can uniquely ID the message you want to schedule. We don't store any message text.
Does it mean you have my Gmail password?No, we don't have access to your Gmail password. You are authorizing through Google's official OpenID system.
Sign Up for Boomerang
You can get a full-featured pro account trial for free, for 30 days here. I am anxious for them to release the open/click tracking for even deeper link outreach analysis.
If you are looking for a more enterprise level solution, with team-wide tracking and monitoring, please check out our reviews of Buzzstream and Raven Tools.
Source: http://www.seobook.com/smarter-link-building-gmail-and-boomerang
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