jueves, 31 de mayo de 2012

7 ways to Increase Sales by creating Trust

The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain [...]

7 ways to Increase Sales by creating Trust is a post by on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/1ssU1JMTUtQ/

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Search Again or Click On the Second Page of Search Results?

Consumer Search Insights.

If you use a search engine but don't find what you are looking for, which are you more likely to do?

People are more likely to search again with a new keyword than they are to click onto the second page of search results.

Vote All�(1189)�
search again with a different word 55.7%�(+3.2 / -3.3)
go to the second page of the results 44.3%�(+3.3 / -3.2)

The split is fairly consistent among men and women.

Vote Men�(651)� Women�(538)�
search again with a different word 55.4%�(+4.0 / -4.1) 56.1%�(+5.0 / -5.1)
go to the second page of the results 44.6%�(+4.1 / -4.0) 43.9%�(+5.1 / -5.0)

There isn't an obvious pattern among age either.

Vote 18-24 year-olds�(284)� 25-34 year-olds�(309)� 35-44 year-olds�(144)� 45-54 year-olds�(195)� 55-64 year-olds�(150)� 65+ year-olds�(107)�
search again with a different word 52.1%�(+5.7 / -5.8) 56.7%�(+5.7 / -5.9) 51.7%�(+8.0 / -8.1) 57.5%�(+6.7 / -7.0) 61.4%�(+7.7 / -8.4) 54.2%�(+9.4 / -9.8)
go to the second page of the results 47.9%�(+5.8 / -5.7) 43.3%�(+5.9 / -5.7) 48.3%�(+8.1 / -8.0) 42.5%�(+7.0 / -6.7) 38.6%�(+8.4 / -7.7) 45.8%�(+9.8 / -9.4)

People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.

Vote The US Midwest�(244)� The US Northeast�(320)� The US South�(363)� The US West�(262)�
search again with a different word 58.6%�(+6.6 / -6.9) 52.2%�(+6.3 / -6.4) 51.7%�(+6.0 / -6.1) 61.8%�(+6.2 / -6.6)
go to the second page of the results 41.4%�(+6.9 / -6.6) 47.8%�(+6.4 / -6.3) 48.3%�(+6.1 / -6.0) 38.2%�(+6.6 / -6.2)

Suburban people are more likely to change keywords than to click on to page 2.

Vote Urban areas�(590)� Rural areas�(109)� Suburban areas�(468)�
search again with a different word 51.8%�(+4.6 / -4.6) 48.0%�(+9.3 / -9.1) 61.1%�(+4.8 / -5.0)
go to the second page of the results 48.2%�(+4.6 / -4.6) 52.0%�(+9.1 / -9.3) 38.9%�(+5.0 / -4.8)

There isn't much of an income correlation either.

Vote People earning $0-24K�(123)� People earning $25-49K�(638)� People earning $50-74K�(319)� People earning $75-99K�(88)� People earning $100-149K�(22)�
search again with a different word 57.9%�(+9.3 / -9.9) 55.9%�(+4.4 / -4.5) 58.8%�(+5.8 / -6.1) 54.5%�(+9.3 / -9.6) 50.0%�(+21.4 / -21.4)
go to the second page of the results 42.1%�(+9.9 / -9.3) 44.1%�(+4.5 / -4.4) 41.2%�(+6.1 / -5.8) 45.5%�(+9.6 / -9.3) 50.0%�(+21.4 / -21.4)

It would also be interesting to run this question again & include the option of trying another search engine as an answer.

Categories: 

Source: http://www.seobook.com/second-page

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5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog

This guest post is by Greg Digneo of Sales Leads in 30 Days. ?What can I learn from the business life of Steve Jobs that will help me grow my blog?? We?ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn?t an easy question to [...]

Originally at: Blog Tips at ProBlogger
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5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/P8jkJAmdXV8/

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Could Photos Be the Saving Grace for Google+

Did you know that Google+ is currently running a conference in San Francisco specifically aimed at photographers? Me, either, but it’s true. The conference description goes like this: Scott Kelby is bringing Google+ photographers together for a history making conference to help photographers refine their photography skills, grow their online brand, and get the most [...]

Source: http://www.marketingpilgrim.com/2012/05/could-photos-be-the-saving-grace-for-google.html

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The ?On Fire? Blogging Success Formula [Case Study]

This guest post is by Stephen Guise of Deep Existence. It was July, 2011. My personal development blog, Deep Existence, was flying high. Every new post I published would get at least 20-30 comments and a good number of social shares. Not world-class blogger numbers, but pretty good for a young blog (five months) and [...]

Originally at: Blog Tips at ProBlogger
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The “On Fire” Blogging Success Formula [Case Study]

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/STRmsXoNg9I/

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May Mozscape Index Update:164 Billion URLs

Posted by randfish

It's that time once again! Mozscape's latest index update is live as of today (and new data is in OSE, the mozBar and PRO by tomorrow). This new index is our largest yet, at 164 Billion URLs, however that comes with a few caveats. The major one is that we've got a smaller-than-normal number of domains in this index, so you may see link counts rising, while unique linking root domains shrink. I asked the team why this happened, and our data scientist, Matt, provided a great explanation:

We schedule URLs to be crawled based on their PA+external mozRank to crawl the highest quality pages. Since most high PA pages are on a few large sites this naturally biases to crawling fewer domains. To enforce some domain diversity the V2 crawlers introduced a set of domain mozRank limits that limit the crawl depth on each domain. However, this doesn't guarantee a diverse index when the crawl schedule is full (as we had for Index 52).

In this case, many lower quality domains with low PA/DA are cut from the schedule and out of the index. This is the same problem we ran into when we first switched to the V2 crawlers last year and the domain diversity dropped way down. We've since fixed the problem by introducing another hard constraint that always schedules a few pages from each domain, regardless of PA. This was implemented a few weeks ago and the domain numbers for Index 53 are going back up to 153 million.

Thankfully, the domains affected should be at the far edges of the web - those that aren't well linked-to or important. Still, we recognize this is important and thus are focused on balancing these moving forward.

Several other points may be of interest as well:

  • Last index took nearly 13 weeks to process, this one's only 7 weeks. This means relatively fresher data, though not as fresh as we'd like. The oldest information will be from February and the newest from mid-April.
  • Of all the URLs on which data was requested in the last month, this update has data for 88.56% of them (this is only very slightly lower than last index's 88.80%) 
  • This index still has very high correlations with rankings. Below are a few samples of Spearman correlations with higher rankings in Google.com (US):
    • Page Authority (PA) - 0.38
    • Domain Authority (DA) - 0.26
    • URL MozRank (mR) - 0.20
    • URL MozTrust (mT) - 0.22
    • Linking Root Domains to the URL - 0.29
    • Total # of Links to the URL - 0.22

This bit is important: Next index, we're going back down to between 70-90 billion URLs, and focusing on getting back to much fresher updates (we're even aiming to get to updates every 2 weeks, though this is a challenging goal, not a guarantee). The 150 billion+ page indices are an awesome milestone, but as you've likely noticed, the extra data does not equate with hugely better correlations nor even with massively higher amounts of data on the URLs most of our customers care about (as an example, in index 50, we had ~53 billion pages and 82.09% of URLs requested had data). That said, once our architecture is more stable, we will be aiming to get to both huge index sizes and dramatically better freshness. Look for tons of work and improvements over the summer on both fronts.

Below are the stats for Index 52: 

  • 164,569,893,828 (164 billion) URLs
  • 1,222,033,252 (1.22 billion) Subdomains
  • 117,444,355 (117 million) Root Domains
  • 1,784,256,496,532 (1.7 trillion) Links
  • Followed vs. Nofollowed
    • 2.57% of all links found were nofollowed
    • 64.91% of nofollowed links are internal
    • 35.09% are external
  • Rel Canonical - 11.33% of all pages now employ a rel=canonical tag
  • The average page has 85.12 links on it
    • 74.38 internal links on average
    • 10.74 external links on average

Feedback is greatly appreciated - this index should help with Penguin link data idenitification substantively more than our prior one, and the next one should be even more useful for that. Do remember that since this index stopped crawling and began processing in mid-April, link additions/removals that have happened since won't be reflected. Our next index will, hopefully, be out with 5 or fewer weeks of processing, to enhance that freshness. We're excited to see how this affects correlations and data quality.


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Source: http://feedproxy.google.com/~r/seomoz/~3/J9Wh_HLVOEQ/may-mozscape-index-update164-billion-urls

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Another Black Hat Company Caught Selling Links

Where do I even begin with this one?� I mean, I was on the fence about even writing this post for months.� On the one hand, I myself have become known for calling out asshattery that pollutes the search marketing industry in epic ways, and I’ve been doing it for a few years. On the [...]


Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/q2BbpcTG_9k/

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