Source: http://www.marketingpilgrim.com/2012/06/youtubes-top-partner-channels-performing-well.html
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domingo, 1 de julio de 2012
YouTube?s Top Partner Channels Performing Well
As if we needed another indicator that video is something most, if not all, marketers should be paying attention to, right? Nielsen started to measure the streaming output of thousands of YouTube partners in May of this year and their findings show that the top of the list brings YouTube some rather serious traffic. When [...]
Book Review: Marketing In the Round
Not long ago we published the post 5 Ways Blogging Supports a Multichannel Marketing Strategy by Geoff Livingston. Geoff’s one of the authors of Marketing in the Round, How to Develop an Integrated Marketing Campaign in the Digital Era. Written with Gini Dietrich, Marketing in the Round is a marketing strategy book, designed primarily for [...]
Originally at: Blog Tips at ProBlogger
Book Review: Marketing In the Round
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/OdXwuY88YnQ/
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How to Bring Your Content Marketing Strategies to Life
Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating the right content calendar; and how SEOs and content writers can collaborate to create amazing content. 
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YouTube?s Top Partner Channels Performing Well
As if we needed another indicator that video is something most, if not all, marketers should be paying attention to, right? Nielsen started to measure the streaming output of thousands of YouTube partners in May of this year and their findings show that the top of the list brings YouTube some rather serious traffic. When [...]
Source: http://www.marketingpilgrim.com/2012/06/youtubes-top-partner-channels-performing-well.html
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Dealing with 404 Pages
URLs that return 404 pages have always been a source of headache for webmasters. This is especially true for websites that have tons of pages, since the chances of getting 404 errors increase this way.
The good thing though is …
Dealing with 404 Pages was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.
You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.
Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/SIO9OcHelMg/
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Stand Out Above the Noise ? Blogging Tips From Chris Brogan #BWENY
I must say the pre-keynote presentation was hilarious. �Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers. �The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/pmP1X1iTioU/
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Review of Jim Boykin's Free Broken Link Tool
Jim Boykin recently released a free, but powerful tool, that can help you check on broken links, redirects, in addition to helping you generate a Google Sitemap.
Being a free, web-based tool you might think it's a bit lightweight but you'd be wrong :) It can crawl up to 10,000 internal pages, up to 5 runs per day per user.
In addition to the features mentioned above, the tool offers other helpful data points as well as the ability to export the data to CSV/Excel, HTML, and the ability to generate a Google XML Sitemap.
The other data points available to you are:
- URL of the page spidered
- Link to an On-Page SEO report for that URL
- Link depth from the home page
- HTTP status code
- Internal links to the page (with the ability to get a report off the in-links themselves)
- External links on the page (a one-click report is available to see the outlinks)
- Overall size of the page with a link to the Google page speed tool (cool!)
- Link to their Image check tool (size, alt text, header check of the page)
- Rows for Title Tag, Meta Description, and Meta Keywords
- Canonical tag field
Using the Tool
The tool is really easy to use, just enter the domain, the crawl depth, and your email if you don't care to watch the magic happen live :)
For larger crawls entering your email makes a lot of sense as it can take a bit on big crawls:
Click Ninja Check and off you go!
Working With The Data
The top of the results page auto-updates and shows you:
- Status of the report
- Internal pages crawled
- External links found
- Internal redirects found
- External redirects found
- Internal and External errors
When you click any of the yellow text(s) you are brought to that specific report table (which are below the main results I'll show you below).
This is also where you can export the XML sitemap, download results to Excel/HTML.
The results pane (broken up into 2 images given the horizontal length of the table) looks like:
More to the right is:
The On Page Report
If you click on the On Page Report link in the first table you are brought to their free On-Page Optimization Analysis tool. Enter the URL and 5 targeted phrases:
Their tool does the following:
- Metadata tool: Displays text in title tags and meta elements
- Keyword density tool: Reveals statistics for linked and unlinked content
- Keyword optimization tool: Shows the number of words used in the content, including anchor text of internal and external links
- Link Accounting tool: Displays the number and types of links used
- Header check tool: Shows HTTP Status Response codes for links
- Source code tool: Provides quick access to on-page HTML source code
The data is presented in the same table form as the original crawl. This first section shows the selected domain and keywords in addition to on-page items like your title tag, meta description, meta keywords, external links on the page, and words on the page (linked and non-linked text).
You can also see the density of all words on the page in addition to the density of words that are not links, on the page.
Next up is a word breakdown as well as the internal links on the page (with titles, link text, and response codes).
The word cloud displays targeted keywords in red, linked words underlined, and non-linked words as regular text.
You'll see a total word count, non-linked word count, linked word count, and total unique words on the.
This can be helpful in digging into deep on-page optimization factors as well as your internal link layout on a per page basis:
Next, you'll get a nice breakdown of internal links and the text of those links, the titles, and the words in the url.
Also, you can see any links to sub-domains as well as external links (with anchor text and response codes):
Each section has a show/hide option where you can see all the data or just a snippet.
Another report you get access to is the image checker (accessible from the main report "Check Image Info" option):
Here you'll get a report that shows a breakdown of the files and redirects on the page in addition to the image link, image dimensions, file size, alt text, and a spot to click to view the image:
After that section is the link section which shows the actual link, the file type (html, css, etc), status code and a link check (broken, redirect, ok, and so on)
Additional Reports
The main report referenced at the beginning of this post is the Internal Page Report. There are five additional reports:
- External Links
- Internal Redirects
- External Redirects
- Internal Errors
- External Errors
External Links
This report will show you:
- HTTP Status
- Internal links to the external link
- Actual link URL
- Link anchor text
- Where the link was first found on the domain
Internal and External Redirects
- HTTP Status
- Internal links to the external link
- Actual link URL
- Link anchor text
- Page the URL redirects to
Internal and External Errors
Give it a Spin
It's free but more importantly it's quite useful. I find a lot of value in this tool in a variety of ways but mostly with the ability to hone in on your (or your competitor's) internal site and linking structure.
There are certainly a few on-page tools on the marketing but I found this tool easy to use and full of helpful information, especially with internal structure and link data.
Try it. :)
Source: http://www.seobook.com/review-jim-boykins-free-broken-link-tool-0
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