Optimizing PPC Landing Pages: Maintaining Scent

Last post we looked at the virtues of testing paid search landing pages. Today and Friday we’ll examine the fundamental elements of your landing page that you must nail down before you tinker with variables like button color, font size, offer and whether to show or not show site navigation.
Today’s topic: maintaining “scent” of the [...]

Source: http://www.getelastic.com/ppc-scent/

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