mYfAVE'StOYOU: Updates to the SEOmoz Affiliate Program

lunes, 2 de mayo de 2011

Updates to the SEOmoz Affiliate Program

Disclaimer: This post doesn't contain any awesome SEO tips, tactics, search engine revelations, or anything of that nature. Instead this post contains information on how to make some quick cash...don't hate me, k?!

Can you believe it's been almost 5 months since we launched the affiliate program here at SEOmoz?! Crazy I know. I guess time flies not just when you are having fun, but also when you are making money! We now have just around 1,000 affiliates helping us spread the good word that is SEOmoz PRO, and we couldn't be more thankful. It has been a unique learning experience on both a company wide and personal level, as we created the program, set it live, befriended affiliates, and collaborated to help educate a greater marketing circle about our PRO tools.

Now that we have almost half a year under our belt (and lots of data to help guide us) we have decided to make some pretty bold moves on the affiliate program front, and I wanted to take a little time today to tell you all about them.

#1 Get paid $25.00 for every free trial lead
We are changing our payout from "pay per PRO signup" to "pay per free trial lead" {insert crowd gasp here}! Yup, you read that right. Previously we were paying out only if you sent us a visit that signed up for PRO right away, at a price point of $99/month. Needless to say we knew this put a huge burden on our affiliates. That price tag was a high barrier to entry for a lot of visitors who really wished they could try out our SEO management services first.

Back in February we launched our first 30-day free trial of SEOmoz PRO. Since then we have been revamping the site in hopes of showing off the free trial to new visitors. Since we have changed the site to really sell this signup process, we think it's only fair to pay affiliates for every free trial lead. We are super excited about this change, and optimistic it will help our affiliates across the board.

#2 Affiliates get paid faster with less hassle
We have moved to the PayQuicker online payment platform to pay out our affiliates more efficiently. The PayQuicker platforms empowers affiliates to choose the way they want to be paid out. This platform with also save SEOmoz quite a few hours validating affiliates, issuing payments, and more. All around we are excited to see this facilitate us paying out more and more commissions in a less time consuming, more ideal way for our affiliates.

* I would like to take a quick second to send a huge thank you to Mick, our PayQuicker rep. We really appreciate your great service in helping us get set up and grooving on the PayQuicker payment platform.

#3 Get all new affiliate assets to work with
Given that we are now paying out $25.00 per free trial signup, we made sure to update pages, update banners, and do as much as we could on our end to set you up for success. We are also currently hiring for another online marketer to help me manage this program (as well as other acquisition channels) so you can expect top-notch customer service from your affiliate management team.

Phewww, okay who is excited? I know I am. The truth is, the team here at SEOmoz has always been so thankful for all of your support. We know that even without getting paid for it, many of you are willing to send around our name and SEOmoz PRO as your SEO software of choice. Our success to date is largely due to your generous evangelizing. These changes are our way of saying "thank you."

As more and more marketers, journalists, entrepreneurs and site owners jump on the search engine optimization fan bus, we are hoping they give SEOmoz PRO a chance to be their SEO management platform of choice. If you know someone that could benefit from our tools, feel free to signup for our affiliate program, grab your unique affiliate ID, and send it their way. If they sign up for our free trial, you get paid $25 a pop. It's that easy friends.

Okay I've taken enough of your time today. If anyone has any questions about the affiliate program feel free to send them my way, you can email me at joanna@seomoz.org. You can always read more about the affiliate program details here, and if you want to skip all of that and just get started, you can sign up for the program here.

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