Classic Marketing Consulting Fail: ?What We Got Here is a Failure to Implement?

If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some�grueling�punishment. The warden, played by Strother Martin, made the famous observation about a lack of communication. The failure to communicate is probably [...]

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