IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when. Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they [...]

Source: http://www.marketingpilgrim.com/2012/05/iab-reveals-a-week-in-the-life-of-a-mobile-phone-shopper.html

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