When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape how you engage and more importantly how you engage with different individuals.
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Source: http://feedproxy.google.com/~r/sewblog/~3/RH4JLu8pm8c/How-to-Move-Your-Social-Media-Analysis-from-the-Platform-to-the-Individual-Level
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