It’s time for an update on how last year’s PPC reclamation project is going. If you want the TL;DR version: quite well, I’d say. Summary: Traffic to my wife’s website is up, PPC clicks are up, cost-per-click is down, and she’s attracting visitors for a much bigger variety of keywords than before. We’re attracting more [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
PPC Account Cleanup: Recap & Current Results
Source: http://www.smallbusinesssem.com/ppc-account-cleanup-recap-current-results/5807/
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