Optimize: How to Attract and Engage More Customers [Book Review]

in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing.

Source: http://feedproxy.google.com/~r/sewblog/~3/tMx90nKLnAI/Optimize-How-to-Attract-and-Engage-More-Customers-Book-Review

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