Customer self-service doesn’t just save your organization money. 2 out of 3 customers prefer self service to speaking with a live representative (Nuance Research). 75 percent believe it’s more convenient to self-serve, versus 6 percent that find a live rep more convenient. This isn’t surprising when you consider wait times and clunky IVR menus often [...]
Source: http://www.getelastic.com/10-tips-for-customer-self-serve/
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