Content marketing is such an easy thing to say. It just rolls off the tongue and you can sound incredibly smart in a meeting when you give the mandate that “We must be more active and intentional in our content marketing efforts so we can develop a truly engaged audience!” There is a smattering of [...]
Source: http://www.marketingpilgrim.com/2012/06/content-marketing-building-an-engaged-audience.html
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