Major Brand Labels Facebook ?Too Big to Ignore?

Before social media, the success of a marketing campaign was generally measured by ROI — how much did we make, versus how much we spend. But when talking about Facebook, Twitter, or other social media campaigns, that number is rather illusive and sometimes non-existent. This leads us to the discussion of brand awareness versus conversions, [...]

Source: http://www.marketingpilgrim.com/2012/06/major-brand-labels-facebook-too-big-to-ignore.html

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