Officially moved out of beta on June 7,�2012, the Google Trusted Stores program makes it easier for online shoppers to purchase from trusted e-commerce stores. Google assigns a score to participating sellers after monitoring their customer service statistics and shipping information. Merchants with a high service score can then use the Google Trusted Stores badge [...]
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/Dh5RO1P4JDg/
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