Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased click-through rates by 100 percent in initial tests.

Source: http://feedproxy.google.com/~r/sewblog/~3/LTDyzJRtL6I/Google-Redesigns-Local-Mobile-Ad-Formats-Claims-100-Increase-in-CTR

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