IBM Study: The State of Marketing Hinges on the Relationship Between CMO and CIO

With the rapid pace of change of virtually everything these days, marketers can attest to this accelerated pace of learning and adjusting just about better than anyone. Actually there may be one area of business that is experiencing change at much the same rate, if not faster, and that’s those responsible for the technology side [...]

Source: http://www.marketingpilgrim.com/2012/06/ibm-study-the-state-of-marketing-hinges-on-the-relationship-between-cmo-and-cio.html

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