Can You Hear Me Now? Facebook Searches for New Reach Metrics

If a man stands on the corner and shouts a message through a megaphone, everyone who walks past him will hear the message. That’s reach. He talked, they heard it, but did they listen? Let’s say he’s shouting about a sandwich deal at a local sub shop. If one person who heard him decides to [...]

Source: http://www.marketingpilgrim.com/2012/08/can-you-hear-me-now-facebook-searches-for-new-reach-metrics.html

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