CMO Survey: Optimism Down Overall But Social?s Star Continues to Rise

Twice a year we have the pleasure of sharing the results of The CMO Survey which is directed by Prof. Christine Moorman of Duke University’s Fuqua School of Business. The results come out in February and August each year and are always full of useful data to see what’s on the minds of C-level marketers. [...]

Source: http://www.marketingpilgrim.com/2012/08/cmo-survey-optimism-down-overall-but-socials-star-continues-to-rise.html

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