Conversion Rate Optimization: Rethinking the HIPPO

If you’ve been reading marketing and analytics blogs, you’ve likely encountered the acronym HiPPO (including our own blog). This affectionate term describes either the “Higest Paid Person’s Opinion” or the “Higest Paid Person in the Organization.” The term is typically used in context of the challenge of winning support for site testing or mobile development [...]

Source: http://www.getelastic.com/conversion-rate-optimization-rethinking-the-hippo/

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