Should You Test Prices Online?

There is a pricing sweet spot to maximize profit (not necessarily conversion rate) for each of your products. Unfortunately, without testing methods, it’s very difficult to determine how to optimally price your products online. Is A/B or multivariate testing the answer? But split testing live with real customers carries risks. It’s not illegal, but customers [...]

Source: http://www.getelastic.com/should-you-test-prices-online/

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