YouTube Brings TrueView Ads to Mobile

YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks.

Source: http://feedproxy.google.com/~r/sewblog/~3/xiOtjcIaQM0/YouTube-Brings-TrueView-Ads-to-Mobile

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