YouTube Lets Users Skip 65% of Pre-Roll Mobile Ads on Android Devices

In what sounds like a contrarian action, YouTube is allowing viewers to skip pre-roll ads on mobile videos after 5 seconds and doesn’t make it to the end of the ad. If the user does that the advertiser doesn’t pay. This seems contrarian because most would say that no matter how the ad is served [...]

Source: http://www.marketingpilgrim.com/2012/08/youtube-lets-users-skip-65-of-pre-roll-mobile-ads-on-android-devices.html

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