All Google Display Network Conversions are NOT Created Equal

The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you?re lowering the quality of your placements and, in turn, the quality of your conversions.

Source: http://feedproxy.google.com/~r/sewblog/~3/38-xVPoaf7A/All-Google-Display-Network-Conversions-are-NOT-Created-Equal

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