NBC?s The Biggest Loser Teams with Pinterest for Second Screen Content

When it comes to social engagement with TV viewers, Twitter is usually the platform of choice, but NBC’s The Biggest Loser is trying something new – Pinterest. Starting tonight, the series will direct viewers to log on to Pinterest for instructional content based on the episode. Pop-ups will appear on screen whenever the contestants taste [...]

Source: http://www.marketingpilgrim.com/2013/02/nbcs-the-biggest-loser-teams-with-pinterest-for-second-screen-content.html

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