New York Times Tests Spark Stories: Matching Ads with Stories Trending on Twitter

Digital subscriptions and online advertising haven’t turned into the gold mine newspapers were hoping for when they made the transition from print to screen. But when you look at the history of the newspaper industry in this country, digital is relatively new, so they’re still working out the kinks. What they need are some fresh [...]

Source: http://www.marketingpilgrim.com/2013/02/new-york-times-tests-spark-stories-matching-ads-with-stories-trending-on-twitter.html

more info here more info here more info here more info here more info here more info here more info here