Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits ? advertising, content, leads, research, support, sales, and more!

Source: http://feedproxy.google.com/~r/sewblog/~3/ammZ_78a1E4/Social-Media-ROI-14-Formulas-to-Measure-Social-Media-Benefits
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