Twitter: The Shortest Distance Between You & What Interests You Most

Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the shortest distance between @ and #".

Source: http://feedproxy.google.com/~r/sewblog/~3/tDDhclBrjMk/Twitter-The-Shortest-Distance-Between-You-What-Interests-You-Most

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