The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action.

Source: http://feedproxy.google.com/~r/sewblog/~3/0uAgLCp63vE/5-Tips-to-Improve-Your-Press-Releases
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