It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate.

Source: http://feedproxy.google.com/~r/sewblog/~3/lP3ikzrvqFg/Interflora-Google-Penalty-Advertorials-SEO-Content-Marketing
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