Latest CMO Survey Results Reveal Integration of Social Media Continues to Lag

Professor Christine Moorman of the Duke University Fuqua School of Business has been putting together the CMO Survey since 2008 and it is a fascinating look at how chief marketing officers are evolving as the business world, and marketing in particular, changes at an increasingly rapid pace. Normally we give you the highlights of the [...]

Source: http://www.marketingpilgrim.com/2013/02/latest-cmo-survey-results-reveal-integration-of-social-media-continues-to-lag.html

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