The Truth About Bounce Rate: Why Context Matters

If your website has a high bounce rate, you shouldn't panic ? it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely.

Source: http://feedproxy.google.com/~r/sewblog/~3/WWE7Mz0TI4M/The-Truth-About-Bounce-Rate-Why-Context-Matters

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