Tiger, Nike, Winning, Social Media and Reputation

Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong. Tiger, on the other hand, is trying to remake his once invincible image and Nike is going along for the [...]

Source: http://www.marketingpilgrim.com/2013/03/tiger-nike-winning-social-media-and-reputation.html

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