Tips in Setting Up Product Listing Ads

    When PLA’s were introduced as a major part of Google strategy a few months ago, most SEM’s felt like Google handed them a black box. Since that time, Google has done just as they said they would: make PLA’s a serious driving force for any competent e-commerce accounts. In one quarter, PLA’s went [...]

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Tyler Jordan

Tyler Jordan began in the search marketing industry in 2010 and joined PPC Associates in August of 2011. He recently held the position of PPC Manager at Build.com, where he managed hardware and ventilation categories on various sites within the company's network of stores. While at Build.com, Tyler helped the company grow into one of Retailer Magazine's top 100 internet retailers, overcoming Lowe?s to become the second-largest online retailer in the home improvement space.

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