Warning: Using a Mobile Phone While Shopping Leads to Unplanned Purchases

A new IAB study offers more proof that offline retailers needn’t fear the mobile shopper. Sure, they may be using their phone to see if they can find a better price online, but one third of those showroomers made an in-store purchase anyway. The new report, which was compiled by IpsosMediaCT, doesn’t deny the fact [...]

Source: http://www.marketingpilgrim.com/2013/02/warning-using-a-mobile-phone-while-shopping-leads-to-unplanned-purchases.html

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