The day that Facebook (and now Twitter as its IPO is approaching) is waiting for is when the percentage of ad budgets spent on social media advertising matches the amount of talk there is about paid social media advertising. Talk is apparently cheaper than ever these days since social and its retargeting capabilities etc etc […]
Source: http://www.marketingpilgrim.com/2013/10/social-ad-buys-remain-relatively-small-but-growing-percentage-of-marketing-spend.html
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