Top Search Result = Poor Ad CTR [Study]

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening.

Source: http://feedproxy.google.com/~r/sewblog/~3/rpm4So_91B8/Top-Search-Result-Poor-Ad-CTR-Study

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