With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.

Source: http://feedproxy.google.com/~r/sewblog/~3/L90j2TIcLuc/How-the-Filter-Bubble-Impacts-Google-Bing-Search-What-It-Means-for-SEOs
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