Is It Time to Shoot Your Hero Shot?

Hero shots. Those photos of products or shiny happy people that represent what you are selling. They’re everywhere, often occupying a large area on your home page inside a banner graphic. Most websites use them – and many abuse them. A banner graphic is only helpful if it effectively communicates the value proposition of your [...]

Source: http://www.getelastic.com/is-it-time-to-shoot-your-hero-shot/

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