PPC Ads: Testing User Reviews to Increase CTR

Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well? Yes we can! Here?s how you can give your PPC ads a performance a boost.

Source: http://feedproxy.google.com/~r/sewblog/~3/vub5PLMqk_Q/PPC-Ads-Testing-User-Reviews-to-Increase-CTR

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