What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

We may not be able to write like ?Harry Potter? author J.K. Rowling, but we all can access deep wells of creativity, intuition, and empathy. When we draw upon these wells in the service of our prospects, marketing can be a magical thing.

Source: http://feedproxy.google.com/~r/sewblog/~3/uLkkiIBkrLQ/What-J.K.-Rowling-Can-Teach-PPC-Marketers-About-Reaching-Ideal-Prospects

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