Best Practice Mythbusters #1: When Social Proof Doesn?t Work

One man’s best practice is another man’s conversion killer. The first instalment of “Best Practice Mythbusters” looks at social proof. In theory, showing off how popular you are should grok AIDA – grab Attention, spark Interest, create Desire and push visitors toward Action. But there are cases where social proof lowers conversion. But is there [...]

Source: http://www.getelastic.com/best-practice-mythbusters-1-when-social-proof-doesn%e2%80%99t-work/

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