Insights Into the Modern CMO

We recently had the privilege to conduct an e-mail interview with Christine Moorman of Duke University’s Fuqua School of Business which is one of the top business schools in the United States. Christine is a professor at the university but she is also the head of the CMO Survey. We here at Marketing Pilgrim look [...]

Source: http://www.marketingpilgrim.com/2012/06/insights-into-the-modern-cmo.html

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